House of Pops
Branding • Packaging • Social Media • Art Direction • Brand World
This project was created with:
The Startup Formula: Gold
The Brief
We are soulful foodies, with a passion for authentic taste, natural flavours and environmental friendliness. We need a lively and crafted visual world to fit along side our values.
The Opportunity
This was our golden opportunity to throw all of our paints on one canvas. Hand drawn illustration and bold, vibrant colours seemed to be the perfect answer for these lively and crafted iced goods! An opportunity to start something from scratch and watch it grow (or melt!) across the UAE.
A brand that started with one pop and has grown into a flavourful family! The bright bursts of fruit can can be seen across the whole of Dubai, whether that’s by bike, cart or van! They sell their pops on Deliveroo and have multiple pop-ups, stores and stands.
This project was created using our Startup Formula: Gold package.
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