The Brief
American comedian and actor, Donnell Rawlings has a vision of starting an ash-fighting, skin care revolution. Create a brand vision that instils Rawling’s roaring enthusiasm to change ‘ashy to classy’!
The Opportunity
A pot packed full of punch. An opportunity for us to really express Donnell Rawling’s voice and passion for leading the revolution. After years of research with the finest product experts in the game, RawEdge cuts the BS and gets straight to the point!
As seen on the Joe Rogan podcast…
The ultimate ash fighting body cream, super loaded with pure potent hemp CBD, powerful skin-foods, and zero toxic ingredients. We wanted Rawling’s tone of voice to shine through and mimic the straight-up ingredients that makes up RawEdge.
This project was created using our Startup Formula: Silver package.
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